Retail Merchandising: RH x Sony Presentation Slides

For my Retail Merchandising course at Texas A&M University, I completed an individual project focused on curating a product assortment for a proposed collaboration between a fashion brand and a non-fashion brand partner. I chose to explore a partnership between Restoration Hardware (RH) and Sony, aiming to merge luxury home aesthetics with cutting-edge entertainment technology. Allowing consumers to enjoy immersive media experiences without compromising on design. The project was grounded in in-depth research and included a comprehensive brand background, collaboration goals, target consumer analysis, a detailed merchandising strategy, and visual merchandising concepts.