Marketing Strategy: Dysphagia Device Presentation Slides

For my Marketing Strategy course at Texas A&M University, I worked with a team throughout the semester to solve a real-world marketing challenge for a client. We were paired with a group of Biomedical Engineering students who had developed an innovative medical device. Each marketing team in the course was assigned a different device to analyze. Our responsibilities included conducting 32 interviews with medical professionals to gather insights, completing a detailed 5C’s analysis, and producing a comprehensive client report. We also developed and presented a slide deck summarizing our marketing recommendations. The project culminated in a live showcase, where our client competed against other Biomedical Engineering teams for a monetary prize.