Digital Merchandising: Maroon U Presentation Slides

For my Digital Merchandising course at Texas A&M University, I collaborated with a team to develop strategic online merchandising recommendations for Maroon U, a local retailer in College Station. Our objective was to meet with the client, evaluate their e-commerce platform, and refine their merchandising strategy and product assortment to drive sales growth. At the end of the semester, we presented customized recommendations to the Maroon U team aimed at enhancing both desktop and mobile shopping experiences.