Consumer Behavior: Behavioral Experiment Presentation Slides

For my Consumer Behavior course at Texas A&M University, I worked collaboratively with a team to develop a research question that balanced theoretical novelty with real-world relevance. Our experiment explored whether offering a personalized tote bag would more effectively incentivize in-store purchases compared to receiving a generic bag at checkout. I took the lead on designing the visual elements of our final presentation, ensuring it was both polished and engaging to effectively communicate our findings.